Camu camu, vitality enhancing superfruit of the jungle

The legendary Camu Camu fruit grows in “Selva Baja”, or the low-lying rainforests of the Amazonian Basin. It is generally harvested during the rainy season, when the fruit-laden bushes growing next to the rivers can be reached by canoe. The most well known fact about this diminutive red fruit is its epic content of vitamin C, one of the highest among all fruits in the world. In 1957, the Ministry of Public Health in Peru performed the first nutritional analysis of Camu Camu and determined the content of vitamin C to be almost 3,000 milligrams of ascorbic acid per 100 grams of pulp, almost 30 times the vitamin C of oranges. The importance of vitamin C cannot be understated. The body doesn't manufacture it yet it is necessary to maintain optimal health. Dr. Szent-Gyorgi won the Nobel Prize in medicine in 1937 for isolating vitamin C and recognizing its important role in human health. Even though he was the original scientist who isolated ascorbic acid, he insisted that the superior benefits of vitamin C were more effective when consumed from whole foods and plants found in nature.

Bio-compatibility is an important key to health.  The human body is programmed to recognize, assimilate and integrate botanical elements. In addition, the full gamut of Camu camu's therapeutic benefits of does not come from one isolated ingredient but a dynamic, symbiotic, interactive orchestration of phyto-nutrients, vitamins, minerals, botanical intelligence and innate life force. In addition to a high vitamin C and beta-carotene content, it contains 10 times more iron, 3 times more niacin, 2 times more riboflavin (B vitamins) and 50% more phosphorus. Camu camu is also a good source of potassium as well as various minerals, essential amino acids like serine, thiamin, leucine, and valine, potent antioxidants like ellagic acid and quercetin, and bioflavonoids that not only help the absorption of vitamin C but also contribute greatly to overall physical and emotional wellbeing  The ongoing list of salutary acolades has earned Camu camu its reputation as a superfruit and phyto-nutritional powerhouse.

Because of its abundance of vitamin C, Camu camu is an obvious choice for boosting immunity, staving off colds, flus and infections, and can be incorporated into an herbal treatment protocol for autoimmune disorders. Notably, recent studies have found vitamin C to catalyze the body’s ability to produce serotonin, a neurotransmitter responsible for the regulation of sleep, appetite, libido and mood. Clinically, depression is categorized as a serotonin deficiency, accompanied by symptoms such as lack of interest, decreased energy and an unshakable sense of hopelessness. According to recent studies conducted in conjunction with US Census taking, an estimated 1 in 5 American adults suffer from a diagnosable mental disorder in a given year. Because the vitamins and phytonutrients of Camu camu are coming directly from a plant source, its bioavailability, or the rate and capacity of a substance to enter systemic circulation is higher than from a commercial tablet of vitamin C that has been produced in a laboratory from a synthetic source. Integrating bio-available sources of vitamin C into the diet, such as Camu camu, present a practical, natural and affordable recourse to deal with the epidemic of depression and low immunity, most likely interconnected phenomenon. The presence of additional phytonutrients contributes to the body’s optimal physical and mental performance as well as maintaining youthfulness and longevity.

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